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i-street

Naming, Positioning, Strategy, Visual Identity & System

2024

i-street is a new retail and entertainment hub located within the Intellion offices of TATA, one of India's most iconic brands since the 19th century. While maintaining the trust and approachability associated with TATA, CCS aimed to infuse i-Street with a fresh, youthful vibe, making it a go-to spot for young professionals to unwind and take a break just steps away from their workplace.

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